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But I disagree a bit about relative costs of sms and data; the latter costs only a couple of cents for a call trigger on Voxalot and a couple of others.
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Well, UMTS/GPRS Roaming costs in Europe between 10-20 EUR/MB. The biggest problem is actually the fact that most service providers charge only blocks of 50-100 kb as a minimum per connection. SMS on the other hand, almost never costs more than 30 cent, most of the times 15-20 cent.